Animated Signage Design
07/2020
Client: The Art Institute of Chicago
The animated signage is created to promote the museum's mobile app. In particular it advertises free audio tours.
            The idea of the signage comes from the name “What to See in an Hour”, where the word See is supported by the glance of the characters from most iconic pieces of the museum. The museum advertises the app and informs visitors about the most significant and popular works of art.
           This signage comes in static and animated versions for the museum’s stations and monitors.