Branding and Identity

Luminary is a brand extension launched by The Art Institute of Chicago in 2020 that represents a society of the museum’s largest donors. Luminary membership gives exclusive benefits to its members that can be used at the Art Institute of Chicago and also outside of the museum.
            This is the original design exploration, which was taken by the Visual Design department of the Art Institute of Chicago for the further development.

            ︎︎︎Art Institute of Chicago
            ︎︎︎07.2020